Blog | London Design Festival

E Chromi: embedding design in scientific research

PUBLISHED 14 Feb 2011 - 4:16pm

AUTHOR: William Shaw

One of the nominees for Brit Insurance Design Awards 2011 is E chromi, a project in which designers Alexandra Daisy Ginsberg & James King worked alongside students and faculty at Cambridge University. Preparing for the International Genetically Engineered Machines competition (iGEM), the students had created E.Coli bacteria which produced pigments under certain conditions. Ginsberg and King helped them to imagine the implications of their work in the lab, turning some of their research into design proposals, and branding the research project as E chromi. "Our collaboration meant that from... More

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E Chromi: embedding design in scientific research

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