Bringing a sleek elegance to LDF, Lee Broom, the award-winning interior and product designer exhibits his latest collection, including the lustrous lighting shells, One Light Only (OLO), an installation where visitors can walk under a cluster of the gold and white pendant lighting.  Reflecting light in multiple directions like a faceted gem, these silken lamps were sparked by Art Deco jewellery and fashion photography from the 1970s and signal change of design ethos for Broom.  He says, 'With OLO, I've taken a different design approach; I wanted to create a range which was particularly accessible and affordable [as opposed to] an arts and crafts approach where the collections I've created feature significant investments pieces.'

Broom lives up to his tag as 'the pinup of British manufacturing' in successfully commanding his corner at Electra House, which sits in one of the crooks of the Shoreditch Triangle.  His studio space displays works from all four of his collections, most notably OLO and one-off illuminated vintage furniture, its form outlined by strips of fluorescent red or green light.

Talking to Broom in his Shoreditch studio, he reveals his ideas are inspired by many things, keeping fashion at the core of his design thinking.  Revealing his design process, he says, 'I work initially on the computer to decide the aesthetic, then there is a sequence of problem solving from then on, but the final product is always as close to the original idea and form as possible.' 

Retailing at Liberty, Heal's and Lane Crawford in Hong Kong with prices that start from £245, I was only disappointed that I can't afford to buy anything myself. 

Guest blogger Laura Chan has recently completed an MA in Design Writing Criticism at London College of Communication.