The Running Towards exhibition at Shoreditch Fire Station

Bravery is not an absence of fear, but an embracing of it. When faced with fear, the brave do not turn away and run, they run towards despite. The Running Towards, an ode to the acts of heroism of the emergency services, is an exhibition which celebrates London Fire Brigade’s new typeface and design history. London Fire Brigade invites you to join with KesselsKramer, Thomas Sharp, Studio Sutherl& and the LFB team for a glimpse of firefighting life behind those iconic big red shutters of Shoreditch Fire Station. Expect gallant graphics with bold typography inspired by the new Fire Brigade sans typeface from eminent British creative studios, new interpretations of the flammable icon, quirky London Fire Brigade objects and ephemera, an inspired woven wool carpet design from Brintons and an exclusive one day only vintage fire engine display on 24 September charting London Fire Brigade's design history. Featuring poster designs by Alphabetical DNCO DutchScot KesselsKramer London London Fire Brigade Magpie Studio NB Studio Pentagram Rose Design Right to Left Sarah Boris SEA Design Studio Build Studio H Miller Studio Parallel Superunion Supple Studio The Foundry Types Danger: Risk of Fire sign reinterpretations by Africa Pombo Anthony Burrill Crispin Finn Curtis Rayment Emma Dragovic Franz Lang Harry Bennett Inga Ziemele Jasmin Sehra Jennifer Whitworth Jim Sutherland Jimmy Turrell Jonny Banger Katy Wang & Gabriel Greenough Mohammed Samad Nicole Chui Noma Bar Ollie Macdonald Oulds Pâté Paul Davis Ruby Boddington Sami Kimberley Sarah Boris This Ain't Rock'n'Roll Thomas Hedger